{"id":15,"date":"2025-03-28T22:59:19","date_gmt":"2025-03-28T22:59:19","guid":{"rendered":"https:\/\/jameskerby.com.au\/?page_id=15"},"modified":"2025-03-30T09:07:00","modified_gmt":"2025-03-30T09:07:00","slug":"james-kerby","status":"publish","type":"page","link":"https:\/\/jameskerby.com.au\/","title":{"rendered":"James Kerby"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tdvzvs-cf984f6f86e24637a7cb1e67217be57f\">\n.avia-section.av-m8tdvzvs-cf984f6f86e24637a7cb1e67217be57f{\nbackground-color:#f8f9fa;\nbackground-image:url(https:\/\/jameskerby.com.au\/wp-content\/uploads\/2025\/03\/ChatGPT-Image-Mar-29-2025-09_06_12-AM.png);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m8tdvzvs-cf984f6f86e24637a7cb1e67217be57f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tdwui8-84de8474103f54aeb90f64320b8d325d\">\n#top .av_textblock_section.av-m8tdwui8-84de8474103f54aeb90f64320b8d325d .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m8tdwui8-84de8474103f54aeb90f64320b8d325d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\">James Kerby<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tean0r-f250fb8c70e3fd83390bc7d265489ec4\">\n#top .av_textblock_section.av-m8tean0r-f250fb8c70e3fd83390bc7d265489ec4 .avia_textblock{\nfont-size:19px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m8tean0r-f250fb8c70e3fd83390bc7d265489ec4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Data-driven insights. Commercial impact.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8tei2a9-873cebc4f10269d7f30def2de627d446\">\n.av_font_icon.av-m8tei2a9-873cebc4f10269d7f30def2de627d446{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.avia-svg-icon.av-m8tei2a9-873cebc4f10269d7f30def2de627d446 svg:first-child{\nstroke:#ffffff;\nfill:#ffffff;\n}\n.av_font_icon.av-m8tei2a9-873cebc4f10269d7f30def2de627d446 .av-icon-char{\nfont-size:40px;\n}\n<\/style>\n<span  class='av_font_icon av-m8tei2a9-873cebc4f10269d7f30def2de627d446 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-svg-icon avia-font-svg_entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_svg_icon='down-open-mini' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Down-open-mini<\/title>\n<desc id='av-svg-desc-1'>Down-open-mini<\/desc>\n<path d=\"M12.96 12.16q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-6.272 6.144q-0.704 0.704-1.536 0l-6.272-6.144q-0.832-0.832 0-1.536 0.768-0.768 1.6 0l5.44 4.992z\"><\/path>\n<\/svg><\/span><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8teejdu-b566508ed5a5273601c1996aa1247a64\">\n#top .hr.hr-invisible.av-m8teejdu-b566508ed5a5273601c1996aa1247a64{\nheight:300px;\n}\n<\/style>\n<div  class='hr av-m8teejdu-b566508ed5a5273601c1996aa1247a64 hr-invisible  avia-builder-el-4  el_after_av_font_icon  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-m8telbq7-a524c09b8a3212ce94c803416ad6beb4 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9yr7n-3a2c0ac23aa16a2ccfae918c36fef665 av_one_full  avia-builder-el-6  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-m8tep61m-abad086c513a8ce3ce062373a811b68c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">I specialise in driving business growth and profitability through innovative, data-driven strategies. With a robust background in product development, marketing, analytics, and commercial insights, I am adept at identifying opportunities that enhance operational efficiency and revenue generation.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-8ta8f-f84436eba11d1c1da1a3c3497d1b2866 av_two_third  avia-builder-el-8  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m8tespy8-8f8c7fc646193520d1aebbc9cf4ffc6c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Experience<\/h2>\n<\/div><\/section><br \/>\n<div  class='togglecontainer av-m8tsr1qh-f23231e1a0c9044a9297ca88d34cc7c5 av-minimal-toggle  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8tspfev-9e5a3d83a5c2b3e474427b1bf29792f5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Aftermarket Commercial Analyst \u2013 Hastings Deering\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Aftermarket Commercial Analyst \u2013 Hastings Deering\" data-aria_expanded=\"Click to collapse: Aftermarket Commercial Analyst \u2013 Hastings Deering\">Aftermarket Commercial Analyst \u2013 Hastings Deering<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Aftermarket Commercial Analyst \u2013 Hastings Deering\u200b (Subsidiary of Sime Industrial)<\/h4>\n<p><strong>Sep 2024 to Present\u200b \u00b7 Brisbane<\/strong><\/p>\n<ul>\n<li>Developed and implemented data-driven strategies to increase aftermarket sales (Caterpillar machinery parts &#038; service).\u200b<\/li>\n<li>Conducted comprehensive market analyses to identify new business opportunities.<\/li>\n<li>Collaborated with cross-functional teams to streamline processes.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8tspfev-10-f7eca5b474afeecb576ac28462696673'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Digital Analytics Lead \u2013 Sime Industrial\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Digital Analytics Lead \u2013 Sime Industrial\" data-aria_expanded=\"Click to collapse: Digital Analytics Lead \u2013 Sime Industrial\">Digital Analytics Lead \u2013 Sime Industrial<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Digital Analytics Lead \u2013 Sime Industrial<\/h4>\n<p><strong>Mar 2022 to Sep 2024 \u00b7 2 yrs 7 mos \u00b7 Brisbane<\/strong><\/p>\n<p>As a Digital Analytics &#038; Insights Specialist at Sime Darby Industrial, I was responsible for developing industry-leading data and analytics capabilities across a suite of digital products, including HD360 and yourHD for Hastings Deering.<\/p>\n<p>The primary focus was on leveraging data to drive strategic decision-making, optimise digital products, and deliver measurable business benefits.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8tspfev-9-1a21d66819c176d566e2d4755350358f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Head of Marketing \u2013 Hype Group Co\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Head of Marketing \u2013 Hype Group Co\" data-aria_expanded=\"Click to collapse: Head of Marketing \u2013 Hype Group Co\">Head of Marketing \u2013 Hype Group Co<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Head of Marketing \u2013 Hype Group Co<\/h4>\n<p><strong>Oct 2020 \u2013 Mar 2022 \u00b7 1 yr 6 mos \u00b7 Gold Coast<\/strong><\/p>\n<p class=\"\" data-start=\"184\" data-end=\"328\">Led the digital transformation of a full-service health and wellness consultancy, focusing on innovation, client growth, and measurable results.<\/p>\n<ul>\n<li data-start=\"332\" data-end=\"415\">Directed a cross-functional team to deliver high-impact, multi-channel campaigns.<\/li>\n<li>Drove brand visibility and customer engagement through data-led strategy.<\/li>\n<li data-start=\"496\" data-end=\"564\">Optimised marketing communications to improve performance and ROI.<\/li>\n<li data-start=\"496\" data-end=\"564\">Expanded service offerings, increasing client acquisition and revenue.<\/li>\n<li>Partnered with clients to craft tailored strategies for growth and retention.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8tspfev-8-87731a193130ff18210976643368b7bf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"Head of Integration \u2013 Bodd\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Head of Integration \u2013 Bodd\" data-aria_expanded=\"Click to collapse: Head of Integration \u2013 Bodd\">Head of Integration \u2013 Bodd<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Head of Integration \u2013 Bodd<\/h4>\n<p><strong>Sep 2019 \u2013 Jun 2020 \u00b7 10 mos \u00b7 Melbourne<\/strong><\/p>\n<p>Creating a turnkey solution for retailers to produce and sell custom clothing, including integrated 3D scanners, 3D printers, size matching, e-commerce systems, marketing automation, data and CRM.<\/p>\n<p>I led the global strategy, developing technology and integrating systems that are a world first in tailoring, improving product, profitability and customer experience.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8tspfev-7-0f60fdd60536888d889e01834601ad8f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"Head of Digital Strategy \u2013 Bodd\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Head of Digital Strategy \u2013 Bodd\" data-aria_expanded=\"Click to collapse: Head of Digital Strategy \u2013 Bodd\">Head of Digital Strategy \u2013 Bodd<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Head of Digital Strategy \u2013 Bodd<\/h4>\n<p><strong>Mar 2017 \u2013 Aug 2019 \u00b7 2 yrs 6 mos \u00b7 Melbourne<\/strong><\/p>\n<p>Custom garment manufacturer and retailer, allowing perfect fit, custom garments to be bought online and delivered without requiring alterations.<\/p>\n<p>In this role I successfully created a custom e-commerce platform that allowed complex product configuration, intricate sizing &#038; alteration systems, inventory management and customer experience personalisation, across 6 global regions and 2 languages. This required me to develop the digital strategy, build a team, and drive growth in an already competitive industry.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8tspfev-6-3af84109b96b9fc92909e4b921799df1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"Marketing Strategist \u2013 WeAreDigital\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Marketing Strategist \u2013 WeAreDigital\" data-aria_expanded=\"Click to collapse: Marketing Strategist \u2013 WeAreDigital\">Marketing Strategist \u2013 WeAreDigital<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Marketing Strategist | Conversion Rate Optimisation Lead \u2013 WeAreDigital<\/h4>\n<p><strong>Mar 2017 \u2013 Aug 2019 \u00b7 2 yrs 6 mos \u00b7 Melbourne<\/strong><\/p>\n<p>Conversion optimisation, data analytics, performance media, website strategy &#038; email automation for T2 Tea, Cbus Superannuation, Levi\u2019s, PETstock, Bakers Delight and Red Cross.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8tspfev-5-1491f88ce9bde0d704863d3d5cffed38'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-7' data-fake-id='#toggle-id-7' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7' data-slide-speed=\"200\" data-title=\"Digital Strategist \u2013 Evolution7\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Digital Strategist \u2013 Evolution7\" data-aria_expanded=\"Click to collapse: Digital Strategist \u2013 Evolution7\">Digital Strategist \u2013 Evolution7<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' aria-labelledby='toggle-toggle-id-7' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Digital Strategist \u2013 Evolution7<\/h4>\n<p><strong>Mar 2015 \u2013 Oct 2015 \u00b7 8 mos \u00b7 Melbourne<\/strong><\/p>\n<p>Implemented analytics systems &#038; managed paid media for Qantas &#038; Lifebroker. Digital strategy &#038; optimisation for Abercrombie &#038; Kent, Maddocks &#038; Driscoll\u2019s.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8tspfev-4-8f7cca4a73f8e40aebdce066287a130e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-8' data-fake-id='#toggle-id-8' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8' data-slide-speed=\"200\" data-title=\"Digital Strategist \u2013 Fenton Stephens\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Digital Strategist \u2013 Fenton Stephens\" data-aria_expanded=\"Click to collapse: Digital Strategist \u2013 Fenton Stephens\">Digital Strategist \u2013 Fenton Stephens<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-8' aria-labelledby='toggle-toggle-id-8' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><h4>Digital Strategist \u2013\u00a0<span class=\"t-14 t-normal\"><span aria-hidden=\"true\">Fenton Stephens<\/span><\/span><\/h4>\n<p><strong>Jul 2011 \u2013 Feb 2015 \u00b7 3 yrs 8 mos \u00b7 Melbourne<\/strong><\/p>\n<p>Managed a diverse range of clients such as Tom Waterhouse, Isuzu, Dexion and the Victorian Government for projects involving SEO, SEM, social marketing, data analysis and website development.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><div  class='flex_column av-27f9r-756242e046724e018449886edd546e9e av_one_third  avia-builder-el-11  el_after_av_two_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m8ttclg0-c4cdd14238d0b7ab06d31429c930991f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Skills<\/h2>\n<\/div><\/section><br \/>\n<div  class='togglecontainer av-m8ttt85j-8fd340093f1f679963acf1970da8dd8f av-minimal-toggle  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-196v3-9f0544e91a20bf4b8e31b2d34c771759'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-9' data-fake-id='#toggle-id-9' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9' data-slide-speed=\"200\" data-title=\"Technical Skills\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Technical Skills\" data-aria_expanded=\"Click to collapse: Technical Skills\">Technical Skills<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-9' aria-labelledby='toggle-toggle-id-9' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><ul>\n<li data-start=\"146\" data-end=\"166\">Financial analysis<\/li>\n<li data-start=\"169\" data-end=\"189\">Data visualisation<\/li>\n<li data-start=\"192\" data-end=\"215\">Market research tools<\/li>\n<li data-start=\"218\" data-end=\"231\">CRM systems<\/li>\n<li data-start=\"234\" data-end=\"247\">ERP systems<\/li>\n<li data-start=\"250\" data-end=\"276\">Microsoft Power BI &#038; SQL<\/li>\n<li data-start=\"279\" data-end=\"315\">Google Analytics, Google Ads &#038; GCP<\/li>\n<li data-start=\"318\" data-end=\"355\">Web analytics &#038; website development<\/li>\n<li data-start=\"358\" data-end=\"397\">Business intelligence &#038; data analysis<\/li>\n<li data-start=\"400\" data-end=\"439\">A\/B testing &#038; conversion optimisation<\/li>\n<li data-start=\"442\" data-end=\"486\">Information architecture &#038; user experience<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-uopv-e47487f8271151a38f7ac08b93ab1645'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-10' data-fake-id='#toggle-id-10' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10' data-slide-speed=\"200\" data-title=\"Soft Skills\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Soft Skills\" data-aria_expanded=\"Click to collapse: Soft Skills\">Soft Skills<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-10' aria-labelledby='toggle-toggle-id-10' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><ul>\n<li data-start=\"518\" data-end=\"538\">Strategic planning<\/li>\n<li data-start=\"541\" data-end=\"566\">Effective communication<\/li>\n<li data-start=\"569\" data-end=\"586\">Problem-solving<\/li>\n<li data-start=\"589\" data-end=\"602\">Negotiation<\/li>\n<li data-start=\"605\" data-end=\"648\">Account management &#038; business development<\/li>\n<li data-start=\"651\" data-end=\"682\">Customer journey mapping &#038; UX<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m8ttt5ku-75dbf9bb4b71fc77e728590b7cc47e8c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-11' data-fake-id='#toggle-id-11' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-11' data-slide-speed=\"200\" data-title=\"Other Skills\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Other Skills\" data-aria_expanded=\"Click to collapse: Other Skills\">Other Skills<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-11' aria-labelledby='toggle-toggle-id-11' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><ul>\n<li data-start=\"715\" data-end=\"756\">Agile methodologies &#038; business analysis<\/li>\n<li data-start=\"759\" data-end=\"789\">Digital marketing &#038; strategy<\/li>\n<li data-start=\"792\" data-end=\"826\">SEO, SEM, PPC &#038; search marketing<\/li>\n<li data-start=\"829\" data-end=\"864\">Social media &#038; online advertising<\/li>\n<li data-start=\"867\" data-end=\"910\">Email, content &#038; marketing communications<\/li>\n<li data-start=\"913\" data-end=\"953\">CRM platforms<\/li>\n<li data-start=\"956\" data-end=\"988\">E-commerce &#038; product marketing<\/li>\n<li data-start=\"991\" data-end=\"1030\">Brand development &#038; creative strategy<\/li>\n<li data-start=\"1033\" data-end=\"1071\">Multi-channel &#038; integrated marketing<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8ttzxrw-5d721fd5aac3dc3646ed4f16029e6d39\">\n.avia-section.av-m8ttzxrw-5d721fd5aac3dc3646ed4f16029e6d39 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/jameskerby.com.au\/wp-content\/uploads\/2025\/03\/ChatGPT-Image-Mar-29-2025-09_06_12-AM.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-m8ttzxrw-5d721fd5aac3dc3646ed4f16029e6d39 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  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