James Kerby
Data-driven insights. Commercial impact.
I specialise in driving business growth and profitability through innovative, data-driven strategies. With a robust background in product development, marketing, analytics, and commercial insights, I am adept at identifying opportunities that enhance operational efficiency and revenue generation.
Experience
Aftermarket Commercial Analyst – Hastings Deering
Aftermarket Commercial Analyst – Hastings Deering (Subsidiary of Sime Industrial)
Sep 2024 to Present · Brisbane
- Developed and implemented data-driven strategies to increase aftermarket sales (Caterpillar machinery parts & service).
- Conducted comprehensive market analyses to identify new business opportunities.
- Collaborated with cross-functional teams to streamline processes.
Digital Analytics Lead – Sime Industrial
Digital Analytics Lead – Sime Industrial
Mar 2022 to Sep 2024 · 2 yrs 7 mos · Brisbane
As a Digital Analytics & Insights Specialist at Sime Darby Industrial, I was responsible for developing industry-leading data and analytics capabilities across a suite of digital products, including HD360 and yourHD for Hastings Deering.
The primary focus was on leveraging data to drive strategic decision-making, optimise digital products, and deliver measurable business benefits.
Head of Marketing – Hype Group Co
Head of Marketing – Hype Group Co
Oct 2020 – Mar 2022 · 1 yr 6 mos · Gold Coast
Led the digital transformation of a full-service health and wellness consultancy, focusing on innovation, client growth, and measurable results.
- Directed a cross-functional team to deliver high-impact, multi-channel campaigns.
- Drove brand visibility and customer engagement through data-led strategy.
- Optimised marketing communications to improve performance and ROI.
- Expanded service offerings, increasing client acquisition and revenue.
- Partnered with clients to craft tailored strategies for growth and retention.
Head of Integration – Bodd
Head of Integration – Bodd
Sep 2019 – Jun 2020 · 10 mos · Melbourne
Creating a turnkey solution for retailers to produce and sell custom clothing, including integrated 3D scanners, 3D printers, size matching, e-commerce systems, marketing automation, data and CRM.
I led the global strategy, developing technology and integrating systems that are a world first in tailoring, improving product, profitability and customer experience.
Head of Digital Strategy – Bodd
Head of Digital Strategy – Bodd
Mar 2017 – Aug 2019 · 2 yrs 6 mos · Melbourne
Custom garment manufacturer and retailer, allowing perfect fit, custom garments to be bought online and delivered without requiring alterations.
In this role I successfully created a custom e-commerce platform that allowed complex product configuration, intricate sizing & alteration systems, inventory management and customer experience personalisation, across 6 global regions and 2 languages. This required me to develop the digital strategy, build a team, and drive growth in an already competitive industry.
Marketing Strategist – WeAreDigital
Marketing Strategist | Conversion Rate Optimisation Lead – WeAreDigital
Mar 2017 – Aug 2019 · 2 yrs 6 mos · Melbourne
Conversion optimisation, data analytics, performance media, website strategy & email automation for T2 Tea, Cbus Superannuation, Levi’s, PETstock, Bakers Delight and Red Cross.
Digital Strategist – Evolution7
Digital Strategist – Evolution7
Mar 2015 – Oct 2015 · 8 mos · Melbourne
Implemented analytics systems & managed paid media for Qantas & Lifebroker. Digital strategy & optimisation for Abercrombie & Kent, Maddocks & Driscoll’s.
Digital Strategist – Fenton Stephens
Digital Strategist –
Jul 2011 – Feb 2015 · 3 yrs 8 mos · Melbourne
Managed a diverse range of clients such as Tom Waterhouse, Isuzu, Dexion and the Victorian Government for projects involving SEO, SEM, social marketing, data analysis and website development.
Skills
Technical Skills
- Financial analysis
- Data visualisation
- Market research tools
- CRM systems
- ERP systems
- Microsoft Power BI & SQL
- Google Analytics, Google Ads & GCP
- Web analytics & website development
- Business intelligence & data analysis
- A/B testing & conversion optimisation
- Information architecture & user experience
Soft Skills
- Strategic planning
- Effective communication
- Problem-solving
- Negotiation
- Account management & business development
- Customer journey mapping & UX
Other Skills
- Agile methodologies & business analysis
- Digital marketing & strategy
- SEO, SEM, PPC & search marketing
- Social media & online advertising
- Email, content & marketing communications
- CRM platforms
- E-commerce & product marketing
- Brand development & creative strategy
- Multi-channel & integrated marketing